Benelli store in Bejing
The Italian Ambassador in Bejing, Dr. Riccardo Sessa, and the General Manager of the ICE in Bejing Dr. Antonino la Spina, together with the Italian representative of Benelli Q.J. and the Chinese company Qian Jiang, attended the opening of the new Benelli store in Bejing.
The new store is the first step for Benelli Q.J. and its Chinese mother company Qian Jiang, in the PRC.
The opening of this store marks the official presence of Benelli Q.J. within the country that has the highest growth in terms of economical investments.
The continuing growing recognition for Italian products in China, and particularly for motorcycles bigger than 250cc, together with the revision of vehicle use and registration rules within the most important Chinese cities, has contributed to taking this important project forward and further ensures Benelli Q.J. are on the top of the “made in italy” mark around the world.
In terms of potential development, the Chinese market today represents the most dynamic and interesting area worldwide for different reasons, not least the sales volume and the local interest.
Benelli Q.J. couldn’t miss the opportunity to be present in this geographical area of the world. Of course the Benelli Q.J. presence on the Chinese market enforce the already solid reality of the Qian Jiang.
It’s been a few years since Benelli Q.J. first started to plan its own presence in China with several projects managed in accordance with italian and chinese technicians. For that reason this opening day makes all the “benellisti” happy and proud to be part of it.
Through the Benelli Q.J. distribution network the sales forecast should grow in the short term. Two more dealers will be opening soon, the next dealership will be open in Shanghai and the second is to be announced.
With those grand openings Benelli Q.J. hopes to confirm its own prestigious brand and make itself a “World Company”.
This new store is very important and it confirms that Benelli Q.J. will challenge on the worldwide market together with its competitors.
